Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. However, Africa is completely ignored in the discussion. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Get full access to all features within our Business Solutions. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. K-pop fan activism within the BLM movement emerges from this broader history. Please create an employee account to be able to mark statistics as favorites. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. 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Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Audiences who are 45-54 years old make up 7% of traffic to the site. In the past week, they sawover 24million, more than 14,000 times what's expected. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. rollingstoneindia.com/art-korean-music-videos/. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. A paid subscription is required for full access. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Then you can access your favorite statistics via the star in the header. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. 1. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. We also offer combined rates with MusicThinkTank. One of the administrators behindthe BTS on Billboard! Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. 7) when looking at Instagram Followers. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Can ifans use melon? Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Korean Foundation for International Cultural Exchange. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. The K-Pop wave has been well documented in the United States. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. i can't read korean The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. . 10.14.20. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. (2022). Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Opinions expressed by Forbes Contributors are their own. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Korean Foundation for International Cultural Exchange. allkpop is a registered trademark of 6Theory Media, LLC. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. These trends are unsurprising for several reasons. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. The money is mostly obtained from parents or working part-time jobs. First was the young, diverse, and digitally native Generation Z coming of age. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Dec 28, 2020. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Screaming Fangirl. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. As a Premium user you get access to the detailed source references and background information about this statistic. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Here, Im using Python as the programming language. Happy reading! Welcome back! While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Dancer at Heart. Througha proactive, data-driven approach to growing their audience. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Register in seconds and access exclusive features. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. As soon as this statistic is updated, you will immediately be notified via e-mail. Warner Bros. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. How old are K-pop fans? It's easy! In addition, regardless of the fans demographic such as religion . Chart. K-Pop itself has been crafted with the goal of accessibility in mind. Following the US, there are 31 respondents from Europe and 28 from Canada. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent).
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